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Agency Account Management Trends for 2023

With clients under great pressure to perform, the agency account management role will be more important than ever. Learn about trends in account management and what this means for the future of agency growth.

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What's Inside

This report summarizes results from a confidential online survey of hundreds of respondents in client-facing roles from agencies across North America. The outcome provides insight into how agency account management will be impacted in the year ahead and what actions agency leaders are taking to ensure client satisfaction and agency success in 2023.

“With clients under greater pressure to perform than ever, they need stronger leadership, deeper strategic thinking and tangible business impact from their agencies, and agency account management is the linchpin to the success of the relationship.”

Sharon Honjiyo, Director Agency Growth Strategy at Mirren

Insights into Agency Account Management

Emerging Client Trends

Account management perspectives & emerging client trends

Top Issues Impacting Agency Relationships

Learn the top issues impacting agency/client relationships and how to address them.

How to Maximize Client Satisfaction

How agencies are preparing for new client trends and advice to maximize client satisfaction.

55%

Improved Scope Management: 55% of agencies responded that improving scope management was the most important thing they could do to provide more effective account management for clients.

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