With clients under great pressure to perform, the agency account management role will be more important than ever. Learn about trends in account management and what this means for the future of agency growth.
This report summarizes results from a confidential online survey of hundreds of respondents in client-facing roles from agencies across North America. The outcome provides insight into how agency account management will be impacted in the year ahead and what actions agency leaders are taking to ensure client satisfaction and agency success in 2023.
Account management perspectives & emerging client trends
Learn the top issues impacting agency/client relationships and how to address them.
How agencies are preparing for new client trends and advice to maximize client satisfaction.