Top 3 Strategies for Optimizing State and Local Government Sales
The vast and fragmented state, local and education (SLED) government marketplace can be challenging to navigate without a strategic business development strategy in place. The most successful companies in this space leverage a specific business development plan that is data-driven, forward-looking and efficient to ensure predictable long-term revenue. This report outlines three proven strategies for driving growth in the SLED market: pursuing planned future projects, targeting expiring fixed-term contracts and leveraging cooperative purchasing.
Readers of this report will:
Understand each of the three strategies and how to incorporate them into a strategic business development plan
Learn what the addressable market size is for each strategy in dollars
Identify best practices for marketing effectively to SLED government buyers