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What's Driving Canadian Government Contracting in 2024?

GovWin’s ‘2024 Canadian Government Market Outlook’ report reveals a forecast for 2024 and beyond. You'll also discover why top trends like digital transformation, clean energy, supplier diversity and civil infrastructure are set to drive the future of the market. Submit the request form to the right to access timely market intel designed to aid and inform your Canadian public sector sales strategy for the year ahead.

What's Driving Canadian Government Contracting in 2024?

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What's Inside

Produced by GovWin's team of veteran market analysts, this report looks at the top contracting trends and factors shaping the future of public sector procurement in Canada. The insights contained within the report will help contractors who currently serve any level of government across federal, provincial, territorial and MASH sectors (municipalities, academic institutions, schools and hospitals). These insights are equally useful for any company based in the United States that's looking to assess its potential addressable market in the Canadian public sector.

“Whether companies are bidding in Canada for the first time or submitting a different proposal each week, we are ardent supporters of GovWin. TACTIX is pleased to continue supporting Deltek and the unique value proposition it brings to the Canadian market.”

Paul Hillier, Practice Lead - Government Relations, Tactix Government Relations and Public Affairs

Sample Top Trends Driving the 2024 Canadian Government Market

People and Bots

Digital Transformation

The use of powerful emerging tools like artificial intelligence (AI) and machine learning (ML) will transform how governments in Canada conduct operations and provide services to Canadians.

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Clean Energy

Clean energy solutions are being pursued across various industries and sectors to help Canada achieve its net-zero carbon emissions goals.

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Supplier Diversity

Procurement officials are dedicated to increasing the amount of government procurement dollars going to minority suppliers and ensuring that the supplier base reflects all Canadians.


Valued at over $200 billion Canadian Dollars (CAD) per year, the Canadian market is comprised mainly of government entities that procure crucial goods and services from suppliers of all sizes. From the federal government, to the provinces and territories, to the MASH sector (municipalities, academic institutions, schools, and hospitals), government contractors support the numerous functions and services of government in Canada.

Get the Canadian Market Insights You Need to Stay Ahead of the Competition!