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Industry Report

SoDA: 2022 Agency Midyear Report

Benchmark your firm and analyze industry trends with the Midyear Report on Agency Culture, Talent & Operations. You will learn performance benchmarks and see what changes agency leaders are making in regards to culture, operations, and investment priorities.

SoDA: 2022 Agency Midyear Report

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What's Inside


This new collaboration between SoDA (Society of Digital Agencies) and Deltek explores how agencies are adjusting to the realities of a fluctuating industry, including the impact of the current talent market, new operational priorities, and agency performance benchmarks in the first half of 2022.

Agency Insights Include


Mid-Year Agency Benchmarks

Mid-Year Agency Benchmarks

Benchmarks around profitability, people, agency operations, and technology

Guidance from Agency Leaders

Guidance from Agency Leaders

Practical guidance from agency leaders around talent, culture, and operational efficiency

Impacts on People & Culture

Impacts on People & Culture

Insights into how shifts in the remote/hybrid working model are affecting staffing & culture

44%

Key Stat: Improved Margins: Over 44% of Agency Leaders Have Seen Improved Margins in 2022