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Guide

The Lead Generation Handbook

A Comprehensive Guide to Generating Leads and Growing Your Consulting Firm’s Pipeline

The Lead Generation Handbook

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What's Inside


This handbook is designed for professional services leaders as a manual to help them drive a healthy sales pipeline by building and implementing a top-performing lead generation system. It is derived from sales and marketing performance data from a survey of over 200 professional services organizations. It covers what you need to know and purposely excludes what you don’t to build a marketing-driven lead generation system that builds pipeline and drives growth.

You Will Learn To:


Identify Successful Tactics

Identify Successful Tactics

Which lead generation tactics successful firms found to be most effective.

Target Your Ideal Client

Target Your Ideal Client

How to identify, locate and target your ideal client.

How to Structure Your Campaigns

How to Structure Your Campaigns

A process for setting up an outbound lead generation campaign and how to successfully nurture leads.

“A healthy lead generation program is the backbone of modern selling.”


Jason Mlicki, Consulting expert and Principal at Rattleback