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Report Summary

2022 Agency CEO Outlook Survey Report

What Agencies Are Expecting for the Year Ahead: Growth, Operations & Morale

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What's Inside


Hundreds of C-Suite execs, from a variety of creative agencies worldwide, participated in the survey to help us all understand their expectations for the coming year. From client spends to hiring trends, this report is a great snapshot of what lies ahead for the coming year and how your agency counterparts intend to tackle the challenges.

"Process was a key initiative and had a committee assigned to it. We've made some progress through identifying key areas to streamline or optimize to reduce pain points and increase efficiencies."

Learn What Agencies Predict for the Year Ahead


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Growth

Why agencies are putting more of an emphasis on profitable growth compared to year’s past

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Talent

How agencies plan to focus more on talent acquisition and retention in 2022

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Operations

Why agency leaders intend to invest in better technology to improve their operations

49%

of CEOs said that they will allocate significant spend toward hiring more talent in 2022.