The Next Agency Model

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2021 SoDA Report On: The Next Agency Model

Learn about the culture changes, revamped processes and client demands that are reshaping agencies.

Get Expert Opinions from Top Agency Leaders

Adapt to Change

Lessons learned from 2020 and what it really means to pivot.

Team Happiness

Nurture a culture that rewards excellence, innovation and creativity.

Define & Conquer

Define what you do best, whom you want to do it for and how to sell it better than your competitors do.

“I believe it is now our job to help drive Covid communications forward, put brave ideas forward, and help our clients emerge stronger alongside us and not live in fear.”


Download the 2021 Report