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FREE CANADIAN MARKET REPORT

Top Canadian Buying Trends

The Canadian public sector market – spanning the federal government, provinces, territories and the MASH sector – is brimming with opportunities for growth and diversification. In the latest edition of “10 Hotspots in Canadian Government Contracting,” we explore the 10 fastest-growing areas of demand for government buyers across Canada in 2025. This year’s report spotlights projects related to IT, energy, transportation and beyond, making it essential reading for suppliers involved in Canada’s top industries. Submit the request form to access the research!

10 Hotspots in Canadian Government Contracting for 2025

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What's Inside the Report:

Powered by the GovWin IQ database, this unique research will help your business identify areas of growth and make strategic decisions. Discover the top 10 top areas of procurement growth across Canada and gain insights into the factors driving these trends. Our analysis of each Hotspot also includes bid and tender growth rates, opportunity spotlights and tips for suppliers. This year’s Hotspots are connected through three key themes:


  • National Security: Explore the key programs to bolster Canada’s national security, including a bigger defence budget, robust cybersecurity frameworks, and stronger emergency and disaster preparedness.
  • Digital Transformation: Learn how Canadian governments are leveraging AI and adopting agile approaches to software modernization to transform service delivery.
  • Sustainability: Understand the measures Canada is taking to protect natural resources and public lands, and transform its energy sector achieve net-zero carbon emissions.

Unlock the full potential of the Canadian market and position your business for success. This report is your ultimate guide to finding and winning your next Canadian government contract award!

“Whether companies are bidding in Canada for the first time or submitting a different proposal each week, we are ardent supporters of GovWin.”

Paul Hillier, Practice Lead - Government Relations, Tactix Government Relations and Public Affairs

Major Themes in 2025's Canadian Contracting Hotspots:

aerospace and defense

National Security

Canadian governments are enhancing national security by increasing the defence budget, improving network security, and expanding emergency and disaster preparedness.

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Digital Transformation

Governments across Canada are modernizing legacy IT systems and adopting strong cybersecurity frameworks to provide secure, efficient and reliable digital services.

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Sustainability

Canada is prioritizing upgrading power grid infrastructure, expanding rapid transit systems, and practicing sustainable forestry to achieve ambitious sustainability goals like net-zero carbon emissions.

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In preparing our annual Hotspots for the Canadian Government Market, GovWin's Canadian market analysts leveraged data from GovWin's industry-leading public sector market intelligence database and utilized our proprietary Smart Tags to identify 10 product or service areas that are experiencing notable growth in usage or adoption by Canadian governments.

Get the Canadian Market Insights You Need to Grow Your Public Sector Business!